Heuristics of the algorithm: Big Data, user interpretation and institutional translation
Intelligence on mass media audiences was founded on representative statistical samples, analysed by statisticians at the market departments of media corporations. The techniques for aggregating user data in the age of pervasive and ubiquitous personal media (e.g. laptops, smartphones, credit cards/s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-10-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/2053951715608406 |