The Role of the Key Opinion Leader (Kol) Specialist in Handling the #BelajarDimanaAja Campaign on Hangeul Academy by Schoters through Instagram to Increase Brand Awareness
Watching Korean dramas has become one of the many new hobbies loved by most people during the pandemic. Hangeul Academy by Schoters sees this as an opportunity. Different from the Schoters’s competitors, Instagram was used to increase brand awareness by informing about their products and services by...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-12-01
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| Series: | Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-3900/83/1/38 |