Analysis of Purchasing Decisions Based on Sales Promotion and Service Quality

Analysis of Purchasing Decisions Based on Sales Promotion and Service Quality

This research aims to analyze purchasing decisions based on sales promotions and service quality at Giant Ekspres Pondok Cabe, South Tangerang. The method of data analysis is using quantitative associative analysis techniques where the population is 32,866 consumers, sampling, the author uses the Sl...

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Bibliographic Details
Main Author: Ali Maddinsyah
Format: Article
Language:English
Published: Program Studi Ilmu Administrasi Publik Program Pascasarjana Universitas Negeri Makassar 2020-07-01
Series:Jurnal Ilmiah Ilmu Administrasi Publik
Subjects:
purchasing decision
promotion
service quality
Online Access:https://ojs.unm.ac.id/iap/article/view/13575

Internet

https://ojs.unm.ac.id/iap/article/view/13575

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