THE USE OF SOCIAL MEDIA IN THE COMMUNICATION POLICY OF SMES IN THE COVID-19 CRISIS
The aim of the study is to find out how SMEs used Social Media during Corona and how customers received it, to determine what should be continued or avoided by SMEs in the future. In this study, an interpretivist approach was adopted through problem-centred interviews with three SMEs. The second par...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul Aydın University
2021-09-01
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| Series: | e-Journal of New Media |
| Subjects: | |
| Online Access: | https://yenimedya.aydin.edu.tr/wp-content/uploads/2021/08/ejnm_v5i3007.pdf |