Linking Corporate Social Responsibility with Reputation and Brand of the Firm

Linking Corporate Social Responsibility with Reputation and Brand of the Firm

There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of sc...

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Bibliographic Details
Main Authors: Jintao Lu, Licheng Ren, Yifan He, Wenfang Lin, Justas Streimikis
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2019-05-01
Series:Amfiteatru Economic
Subjects:
corporate reputation
corporate brand
corporate image
corporate social responsibility
Online Access:http://www.amfiteatrueconomic.ro/temp/Article_2824.pdf

Internet

http://www.amfiteatrueconomic.ro/temp/Article_2824.pdf

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