Competitiveness Management in Motor Transport Enterprises

The theoretical rationale for the model of developing a strategy for competitiveness managing based on a combination of the positioning and provisions of the resource approach theory is given. The management strategy is being developed at the upper (strategic) and medium (tactical) levels. At the up...

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Bibliographic Details
Main Authors: Shynkarenko Volodymyr, Kryvoruchko Oksana, Fedotova Iryna
Format: Article
Language:English
Published: EDP Sciences 2019-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2019/08/shsconf_NTI-UkrSURT2019_04011.pdf