Competitiveness Management in Motor Transport Enterprises
The theoretical rationale for the model of developing a strategy for competitiveness managing based on a combination of the positioning and provisions of the resource approach theory is given. The management strategy is being developed at the upper (strategic) and medium (tactical) levels. At the up...
Main Authors: | Shynkarenko Volodymyr, Kryvoruchko Oksana, Fedotova Iryna |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2019-01-01
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Series: | SHS Web of Conferences |
Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2019/08/shsconf_NTI-UkrSURT2019_04011.pdf |
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