Analyzing the Brain Response to Marketing Stimuli Using Electroencephalogram (EEG) Signal in the Neuromarketing Application
Cognitive neuroscience is useful for understanding human behaviors related to marketing and adapting to consumer preferences. By analyzing consumers' brain responses to marketing stimuli, researchers seek to discover the reasons for decision-making. This study proposes a framework for participa...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Isfahan
2023-04-01
|
| Series: | هوش محاسباتی در مهندسی برق |
| Subjects: | |
| Online Access: | https://isee.ui.ac.ir/article_26491_216de8ba780ea59776362cf60465214c.pdf |