Internal benchmarking in retailing with DEA and GIS: the case of a loyalty-oriented supermarket chain
Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector’s financials depend on demand, companies need to combine this measurement with trade...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2020-06-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://www.mla.vgtu.lt/index.php/JBEM/article/view/12393 |