ANTECEDENT AND KONSEKUEN WORD OF MOUTH
This research intended to analyze the antecedent and consequent of word of mouth at Sultan Agung Islamic University, Semarang. After distributing the relevant questionnaires to 99 students or research subjects, all usable questionnaires were returned. Then the collected data were analyzed by using S...
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| Format: | Article |
| Language: | Arabic |
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STAIN Kudus
2017-02-01
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| Series: | Equilibrium: Jurnal Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1635 |
| _version_ | 1818967733129183232 |
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| author | La Ode Sugianto |
| author_facet | La Ode Sugianto |
| author_sort | La Ode Sugianto |
| collection | DOAJ |
| description | This research intended to analyze the antecedent and consequent of word of mouth at Sultan Agung Islamic University, Semarang. After distributing the relevant questionnaires to 99 students or research subjects, all usable questionnaires were returned. Then the collected data were analyzed by using Structural Equation Modeling with Smart PLS 3.0 software. Research findings showed that institution image has positive significant effect on word of mouth and students’ loyalty. Furthermore students’ satisfaction has positive significant effect on word of mouth and students’ loyalty. The word of mouth also has positive significant effect on loyalty. Moreover, Islamic academic culture can moderate the correlation between students’ satisfaction and word of mouth in Sultan Agung Islamic University, Semarang. |
| first_indexed | 2024-12-20T13:53:29Z |
| format | Article |
| id | doaj.art-d592d230f08e4ecaab83af99f7c60ea7 |
| institution | Directory Open Access Journal |
| issn | 2355-0228 2502-8316 |
| language | Arabic |
| last_indexed | 2024-12-20T13:53:29Z |
| publishDate | 2017-02-01 |
| publisher | STAIN Kudus |
| record_format | Article |
| series | Equilibrium: Jurnal Ekonomi Syariah |
| spelling | doaj.art-d592d230f08e4ecaab83af99f7c60ea72022-12-21T19:38:29ZaraSTAIN KudusEquilibrium: Jurnal Ekonomi Syariah2355-02282502-83162017-02-014115517810.21043/equilibrium.v4i1.16351671ANTECEDENT AND KONSEKUEN WORD OF MOUTHLa Ode Sugianto0Universitas Muhammadiyah PonorogoThis research intended to analyze the antecedent and consequent of word of mouth at Sultan Agung Islamic University, Semarang. After distributing the relevant questionnaires to 99 students or research subjects, all usable questionnaires were returned. Then the collected data were analyzed by using Structural Equation Modeling with Smart PLS 3.0 software. Research findings showed that institution image has positive significant effect on word of mouth and students’ loyalty. Furthermore students’ satisfaction has positive significant effect on word of mouth and students’ loyalty. The word of mouth also has positive significant effect on loyalty. Moreover, Islamic academic culture can moderate the correlation between students’ satisfaction and word of mouth in Sultan Agung Islamic University, Semarang.http://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1635Institution ImageStudent’s SatisfactionWord of Mouth |
| spellingShingle | La Ode Sugianto ANTECEDENT AND KONSEKUEN WORD OF MOUTH Equilibrium: Jurnal Ekonomi Syariah Institution Image Student’s Satisfaction Word of Mouth |
| title | ANTECEDENT AND KONSEKUEN WORD OF MOUTH |
| title_full | ANTECEDENT AND KONSEKUEN WORD OF MOUTH |
| title_fullStr | ANTECEDENT AND KONSEKUEN WORD OF MOUTH |
| title_full_unstemmed | ANTECEDENT AND KONSEKUEN WORD OF MOUTH |
| title_short | ANTECEDENT AND KONSEKUEN WORD OF MOUTH |
| title_sort | antecedent and konsekuen word of mouth |
| topic | Institution Image Student’s Satisfaction Word of Mouth |
| url | http://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1635 |
| work_keys_str_mv | AT laodesugianto antecedentandkonsekuenwordofmouth |