MINAT PETANI MENGADOPSI SHARING ECONOMY PEER-TO-PEER LENDING SEBAGAI ALTERNATIF PEMBIAYAAN PERTANIAN

MINAT PETANI MENGADOPSI SHARING ECONOMY PEER-TO-PEER LENDING SEBAGAI ALTERNATIF PEMBIAYAAN PERTANIAN

ENGLISH Research on adoption of sharing economy in agribusiness is still scarce, particularly the research on adoption of peer-to-peer lending by farmers.  Some studies have shown that sharing economy offers benefits to the farmers, hence it is important to drive farmers to adopt sharing economy. ...

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Bibliographic Details
Main Authors: Hera Laxmi Devi Septiani, Ujang Sumarwan, Lilik Noor Yuliati, Kirbrandoko Kirbrandoko
Format: Article
Language:English
Published: Universitas Mercu Buana 2021-03-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
perilaku konsumen, sharing economy, peer-to-peer lending, adopsi teknologi, utaut2
Online Access:https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/8110

Internet

https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/8110

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