How Guest Delight Affected Hotel Pricing before and during Covid-19 Pandemic
Purpose: This study aimed to establish the extent to which Dubrovnik upscale hotels delight their guests and if such "wow effects" affect their rates. Study design/methodology/approach: TripAdvisor pages of 15 Dubrovnik upscale hotels were searched for guest delight attributes and hotel...
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| Format: | Article |
| Language: | English |
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International School for Social and Business Studies
2021-07-01
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| Series: | International Journal of Management, Knowledge and Learning |
| Subjects: | |
| Online Access: | https://toknowpress.net/submission/index.php/ijmkl/article/view/16 |
| _version_ | 1818027455966871552 |
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| author | Domagoj Nikolić Andrea Mitrović |
| author_facet | Domagoj Nikolić Andrea Mitrović |
| author_sort | Domagoj Nikolić |
| collection | DOAJ |
| description |
Purpose: This study aimed to establish the extent to which Dubrovnik upscale hotels delight their guests and if such "wow effects" affect their rates.
Study design/methodology/approach: TripAdvisor pages of 15 Dubrovnik upscale hotels were searched for guest delight attributes and hotel rates, and analysed with descriptive statistics, linlog regression and Spearman correlation.
Findings: Dubrovnik upscale hotels provide solid services, but still lack the “wow effect”. In this context, guest delight has no discernible effect on hotel rates. Hotels should focus more on personalization and guest delight in their search for extractable value particularly during the Covid-19 pandemic characterized by the diminished occupancy and rates.
Originality: Although guest delight was studied relatively extensively, this is the first time it was done in relation to hotel rates.
https://www.doi.org/10.53615/2232-5697.10.85-96
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| first_indexed | 2024-12-10T04:48:11Z |
| format | Article |
| id | doaj.art-d5994de5f5194471a14b3d76de7b9bff |
| institution | Directory Open Access Journal |
| issn | 2232-5697 |
| language | English |
| last_indexed | 2024-12-10T04:48:11Z |
| publishDate | 2021-07-01 |
| publisher | International School for Social and Business Studies |
| record_format | Article |
| series | International Journal of Management, Knowledge and Learning |
| spelling | doaj.art-d5994de5f5194471a14b3d76de7b9bff2022-12-22T02:01:41ZengInternational School for Social and Business StudiesInternational Journal of Management, Knowledge and Learning2232-56972021-07-0110How Guest Delight Affected Hotel Pricing before and during Covid-19 PandemicDomagoj Nikolić0Andrea Mitrović1Rochester Institute of Technology CroatiaRochester Institute of Technology Croatia Purpose: This study aimed to establish the extent to which Dubrovnik upscale hotels delight their guests and if such "wow effects" affect their rates. Study design/methodology/approach: TripAdvisor pages of 15 Dubrovnik upscale hotels were searched for guest delight attributes and hotel rates, and analysed with descriptive statistics, linlog regression and Spearman correlation. Findings: Dubrovnik upscale hotels provide solid services, but still lack the “wow effect”. In this context, guest delight has no discernible effect on hotel rates. Hotels should focus more on personalization and guest delight in their search for extractable value particularly during the Covid-19 pandemic characterized by the diminished occupancy and rates. Originality: Although guest delight was studied relatively extensively, this is the first time it was done in relation to hotel rates. https://www.doi.org/10.53615/2232-5697.10.85-96 https://toknowpress.net/submission/index.php/ijmkl/article/view/16guest delighthotel pricingprice determinantsexperience personalizationDubrovnik |
| spellingShingle | Domagoj Nikolić Andrea Mitrović How Guest Delight Affected Hotel Pricing before and during Covid-19 Pandemic International Journal of Management, Knowledge and Learning guest delight hotel pricing price determinants experience personalization Dubrovnik |
| title | How Guest Delight Affected Hotel Pricing before and during Covid-19 Pandemic |
| title_full | How Guest Delight Affected Hotel Pricing before and during Covid-19 Pandemic |
| title_fullStr | How Guest Delight Affected Hotel Pricing before and during Covid-19 Pandemic |
| title_full_unstemmed | How Guest Delight Affected Hotel Pricing before and during Covid-19 Pandemic |
| title_short | How Guest Delight Affected Hotel Pricing before and during Covid-19 Pandemic |
| title_sort | how guest delight affected hotel pricing before and during covid 19 pandemic |
| topic | guest delight hotel pricing price determinants experience personalization Dubrovnik |
| url | https://toknowpress.net/submission/index.php/ijmkl/article/view/16 |
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