Car sales: investigation into factors determining consumer behavior / Prekyba lengvaisiais automobiliais: vartotojų elgseną lemiančių veiksnių tyrimas
The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-mad...
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Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2011-07-01
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Series: | Mokslas: Lietuvos Ateitis |
Subjects: | |
Online Access: | https://www.jbem.vgtu.lt/index.php/MLA/article/view/5100 |