Car sales: investigation into factors determining consumer behavior / Prekyba lengvaisiais automobiliais: vartotojų elgseną lemiančių veiksnių tyrimas

Car sales: investigation into factors determining consumer behavior / Prekyba lengvaisiais automobiliais: vartotojų elgseną lemiančių veiksnių tyrimas

The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-mad...

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Bibliographic Details
Main Author: Aurelija Samoškienė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2011-07-01
Series:Mokslas: Lietuvos Ateitis
Subjects:
consumer behaviour
factors
automobiles
Online Access:https://www.jbem.vgtu.lt/index.php/MLA/article/view/5100

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