Consumer Behavior of College Students in the Czech Republic
This contribution is a follow-up to the topic of consumer behavior which is analyzed from the economic theory perspective on microeconomic as well as a macroeconomic level. The main objective of the article is to reveal the structure of college students’ consumer basket determined according to di...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2015-12-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | http://www.cjournal.cz/files/206.pdf |