Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia

Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia

This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxur...

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Bibliographic Details
Main Authors: Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2024-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
luxury brands
hedonic value
functional value
attitude towards luxury brands
intention to buy luxury brands
Online Access:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502

Internet

http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502

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