Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia
This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxur...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas 17 Agustus 1945 (UNTAG) Semarang
2024-01-01
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| Series: | Media Ekonomi dan Manajemen |
| Subjects: | |
| Online Access: | http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502 |
| _version_ | 1797352801542602752 |
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| author | Teresia Debby Atik Aprianingsih Agus Hasan Pura Anggawidjaja VJ Wisnu Wardhono Kaustubh Virkar |
| author_facet | Teresia Debby Atik Aprianingsih Agus Hasan Pura Anggawidjaja VJ Wisnu Wardhono Kaustubh Virkar |
| author_sort | Teresia Debby |
| collection | DOAJ |
| description | This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands. |
| first_indexed | 2024-03-08T13:22:03Z |
| format | Article |
| id | doaj.art-d5d20770a8fc4e158b546bce7ceb54a6 |
| institution | Directory Open Access Journal |
| issn | 0854-1442 2503-4464 |
| language | Indonesian |
| last_indexed | 2024-03-08T13:22:03Z |
| publishDate | 2024-01-01 |
| publisher | Universitas 17 Agustus 1945 (UNTAG) Semarang |
| record_format | Article |
| series | Media Ekonomi dan Manajemen |
| spelling | doaj.art-d5d20770a8fc4e158b546bce7ceb54a62024-01-18T01:51:40ZindUniversitas 17 Agustus 1945 (UNTAG) SemarangMedia Ekonomi dan Manajemen0854-14422503-44642024-01-0139113215010.56444/mem.v39i1.45021785Prestige or Function? A Study of Intention to Buy Luxury Brands in IndonesiaTeresia Debby0Atik Aprianingsih1Agus Hasan Pura Anggawidjaja2VJ Wisnu Wardhono3Kaustubh Virkar4Faculty of Economics, Universitas Katolik ParahyanganSchool of Business and Management, Institut Teknologi BandungFaculty of Economics, Universitas Katolik ParahyanganFaculty of Economics, Universitas Katolik ParahyanganKJ Somaiya Institute of Management, MumbaiThis study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands.http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502luxury brandshedonic valuefunctional valueattitude towards luxury brandsintention to buy luxury brands |
| spellingShingle | Teresia Debby Atik Aprianingsih Agus Hasan Pura Anggawidjaja VJ Wisnu Wardhono Kaustubh Virkar Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia Media Ekonomi dan Manajemen luxury brands hedonic value functional value attitude towards luxury brands intention to buy luxury brands |
| title | Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia |
| title_full | Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia |
| title_fullStr | Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia |
| title_full_unstemmed | Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia |
| title_short | Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia |
| title_sort | prestige or function a study of intention to buy luxury brands in indonesia |
| topic | luxury brands hedonic value functional value attitude towards luxury brands intention to buy luxury brands |
| url | http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502 |
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