Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia
This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxur...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas 17 Agustus 1945 (UNTAG) Semarang
2024-01-01
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| Series: | Media Ekonomi dan Manajemen |
| Subjects: | |
| Online Access: | http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502 |