Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategy
Context and purpose. The purpose of this study is to define the combination of entrepreneurial dimensions, entrepreneurial activism, identifying opportunities and strategies that lead to improving brand performance in SMEs.Methodology/approach. This applied research was conducted based on the quanti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ministry of Labor Cooperation and Social Welfare
2023-05-01
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| Series: | تعاون و کشاورزی |
| Subjects: | |
| Online Access: | https://ajcoop.mcls.gov.ir/article_172688_f5e16e2a73efe8d642003786e35c325d.pdf |