Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategy
Context and purpose. The purpose of this study is to define the combination of entrepreneurial dimensions, entrepreneurial activism, identifying opportunities and strategies that lead to improving brand performance in SMEs.Methodology/approach. This applied research was conducted based on the quanti...
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| Format: | Article |
| Language: | English |
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Ministry of Labor Cooperation and Social Welfare
2023-05-01
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| Series: | تعاون و کشاورزی |
| Subjects: | |
| Online Access: | https://ajcoop.mcls.gov.ir/article_172688_f5e16e2a73efe8d642003786e35c325d.pdf |
| _version_ | 1797637218159820800 |
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| author | Morteza Emami Younos Vakil Alroaia Seyyed Mohammad Zargar |
| author_facet | Morteza Emami Younos Vakil Alroaia Seyyed Mohammad Zargar |
| author_sort | Morteza Emami |
| collection | DOAJ |
| description | Context and purpose. The purpose of this study is to define the combination of entrepreneurial dimensions, entrepreneurial activism, identifying opportunities and strategies that lead to improving brand performance in SMEs.Methodology/approach. This applied research was conducted based on the quantitative approach. Dimensions and indicators of the study have been identified by experts and specialists in marketing and human resources and a research questionnaire has been designed. The statistical population of the study included human resource managers of SMEs. Sample (400 people) was selected using cluster sampling method. Combination of Defined Factors Fuzzy qualitative comparative analysis (fsQCA) was performed.Findings and conclusions. The results of the analysis show that all conditions (risk-taking, innovation, proactiveness, innovative approaches and capabilities, opportunity identification and strategy) belong to at least one combination (solution) that leads to an increase in the company's brand performance.Originality. This study shows the compounds that lead to improved brand performance in SMEs. It also contributes to innovation research by showing a combination of factors in which innovation can positively or negatively affect firm performance. Another important contribution of this study is related to SMEs. The combination of factors that can lead to the success of SMEs has been identified in this study. |
| first_indexed | 2024-03-11T12:45:08Z |
| format | Article |
| id | doaj.art-d5d4ab58633f49009955af91bb3c2d3d |
| institution | Directory Open Access Journal |
| issn | 2783-5464 2783-5472 |
| language | English |
| last_indexed | 2024-03-11T12:45:08Z |
| publishDate | 2023-05-01 |
| publisher | Ministry of Labor Cooperation and Social Welfare |
| record_format | Article |
| series | تعاون و کشاورزی |
| spelling | doaj.art-d5d4ab58633f49009955af91bb3c2d3d2023-11-05T06:56:14ZengMinistry of Labor Cooperation and Social Welfareتعاون و کشاورزی2783-54642783-54722023-05-01124511813310.22034/ajcoop.2023.370917.1810172688Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategyMorteza Emami0Younos Vakil Alroaia1Seyyed Mohammad Zargar2PhD Student in Business Management, Semnan Branch, Islamic Azad UniversityAssociate Prof. and Chairman, Entrepreneurship and Commercialization Research Center, Department of Management, Semnan Branch, Islamic Azad University, Semnan, IranAssistant Prof., Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran. m.zargar@ semnaniau.ac.irContext and purpose. The purpose of this study is to define the combination of entrepreneurial dimensions, entrepreneurial activism, identifying opportunities and strategies that lead to improving brand performance in SMEs.Methodology/approach. This applied research was conducted based on the quantitative approach. Dimensions and indicators of the study have been identified by experts and specialists in marketing and human resources and a research questionnaire has been designed. The statistical population of the study included human resource managers of SMEs. Sample (400 people) was selected using cluster sampling method. Combination of Defined Factors Fuzzy qualitative comparative analysis (fsQCA) was performed.Findings and conclusions. The results of the analysis show that all conditions (risk-taking, innovation, proactiveness, innovative approaches and capabilities, opportunity identification and strategy) belong to at least one combination (solution) that leads to an increase in the company's brand performance.Originality. This study shows the compounds that lead to improved brand performance in SMEs. It also contributes to innovation research by showing a combination of factors in which innovation can positively or negatively affect firm performance. Another important contribution of this study is related to SMEs. The combination of factors that can lead to the success of SMEs has been identified in this study.https://ajcoop.mcls.gov.ir/article_172688_f5e16e2a73efe8d642003786e35c325d.pdf"brand performance""entrepreneurial role""human resource strategy""fuzzy-set qualitative comparative analysis (fsqca)" |
| spellingShingle | Morteza Emami Younos Vakil Alroaia Seyyed Mohammad Zargar Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategy تعاون و کشاورزی "brand performance" "entrepreneurial role" "human resource strategy" "fuzzy-set qualitative comparative analysis (fsqca)" |
| title | Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategy |
| title_full | Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategy |
| title_fullStr | Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategy |
| title_full_unstemmed | Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategy |
| title_short | Investigating the brand performance of Small and Medium-sized Enterprises (SMEs) with fsQCA technique: Emphasis on the role of entrepreneurship and human resource strategy |
| title_sort | investigating the brand performance of small and medium sized enterprises smes with fsqca technique emphasis on the role of entrepreneurship and human resource strategy |
| topic | "brand performance" "entrepreneurial role" "human resource strategy" "fuzzy-set qualitative comparative analysis (fsqca)" |
| url | https://ajcoop.mcls.gov.ir/article_172688_f5e16e2a73efe8d642003786e35c325d.pdf |
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