Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective

Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective

There is limited knowledge regarding whether market competition (MC) influences the adoption of green market orientation (GMO) by small and medium enterprises (SMEs). Moreover, there is no clear understanding of whether the strategic alignment between differentiation strategy (DS) and the adoption o...

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Bibliographic Details
Main Author: Ngo Quang-Huy
Format: Article
Language:English
Published: Sciendo 2022-12-01
Series:Management şi Marketing
Subjects:
differentiation strategy
green market orientation
market competition
smes
vietnam
Online Access:https://doi.org/10.2478/mmcks-2022-0030

Internet

https://doi.org/10.2478/mmcks-2022-0030

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