Impact of Pharmaceutical Digital Marketing on Consumer Behaviors in Sari

Impact of Pharmaceutical Digital Marketing on Consumer Behaviors in Sari

Background and purpose: Understanding consumer behavior has a crucial role in marketing process. Successful pharmaceutical marketing affects consumer behavior. In this study we aimed to identify the effect of social media purchasing behavior of patients in pharmacies in Sari, Mazandaran province, Ir...

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Bibliographic Details
Main Authors: Niusha Esmaealzadeh, Abass Kebriaeezadeh, Pardis Zaboli, Motahareh Kheradmand, Pedram Ebrahimnejad
Format: Article
Language:English
Published: Mazandaran University of Medical Sciences 2023-08-01
Series:Journal of Mazandaran University of Medical Sciences
Subjects:
consumer behavior
social media
media marketing
Online Access:http://jmums.mazums.ac.ir/article-1-19487-en.pdf

Internet

http://jmums.mazums.ac.ir/article-1-19487-en.pdf

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