Taiwanese Consumers’ Decision-Making Styles: The Role of Perceptions of the Internet
The purpose of this study is to explore the relationship between online consumers’ perceptions and decision-making styles regarding the Internet. Four perceptions and six decision-making styles were administered. Data were gathered from 454 consumers with online shopping experience in Taiwan. It was...
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| Format: | Article |
| Language: | English |
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EconJournals
2011-01-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/72/57 |