Design Visual Elements and Brand-Based Equity: Mediating Role of Green Concept
Although benefits of design perception have been documented from the perspective of consumers on a large scale, but the perspective of employees has been ignored. This study aims to investigate the impact of design elements on employee-brand-based equity under the mediating role of the green concept...
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| Формат: | Стаття |
| Мова: | English |
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Frontiers Media S.A.
2022-04-01
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| Серія: | Frontiers in Psychology |
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| Онлайн доступ: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.888164/full |