Metaphor in Marketing Language
From Aristotle to Roman Jakobson to George Lakoff, Mark Johnson and others, the concept of metaphor has undergone substantial changes. This paper deals with conceptual metaphor in marketing language. At the heart of metaphorical conceptualisations are mappings between different conceptual domains, l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura USM
2023-04-01
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| Series: | Philologia |
| Subjects: | |
| Online Access: | https://philologia.ifr.md/archive/1_2023/1-Druta-metafora.pdf |