Antecedents of Intention to Purchase Counterfeit Products: Case in Indonesian Consumers
The objective of this study was to scrutinize the effect of materialism and novelty seeking on counterfeit purchase intention through attitudes. Data were collected from the youth in Indonesia, collected 177 respondents, processed using the PLS wrap. The analysis using path coefficient analysis indi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2021-05-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/65 |