The Role of Dynamic Capabilities in Firm-Level Technology Adoption Processes: A Qualitative Investigation
Increasingly, marketers rely on advances in technology to maintain competitive parity or gain competitive advantage. Yet, often, the adoption of technology is met with suboptimal results and even outright failure. Qualitative field research based on depth interviews with business managers responsibl...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade do Porto, Faculdade de Engenharia (FEUP)
2021-05-01
|
| Series: | Journal of Innovation Management |
| Subjects: | |
| Online Access: | https://journalsojs3.fe.up.pt/index.php/jim/article/view/715 |