Modern marketing approach to insurance
Marketing growth in service activity was behind other industrial domain, especially the part which is producing consuming and investing services. Being late in marketing growth orientation specified in financial sector where is distinguished sector of insurance. This fact in theory of marketing is c...
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| Format: | Article |
| Language: | English |
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University of Pristina in Kosovska Mitrovica, Faculty of Economics
2013-01-01
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| Series: | Ekonomski Pogledi |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511301063J.pdf |