The Influence of Price and Service Quality on the Purchase Decision
The background to this research is that there is a phenomenon that the variable service quality at Holland Bakery Lembang is not good enough. Apart from that, the influence of price is a supporting factor in determining purchasing decisions at Holland Bakery. This study aims to understand the influe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2023-12-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2372 |