Investigating the Impact of Brand Orientation on Brand Performance in Agricultural Cooperatives (Distillates and Medicinal Plants of Firoozabad County): The Role of Entrepreneurial Orientation and Marketing Capability

Investigating the Impact of Brand Orientation on Brand Performance in Agricultural Cooperatives (Distillates and Medicinal Plants of Firoozabad County): The Role of Entrepreneurial Orientation and Marketing Capability

The aim of this study was to investigate the effect of brand orientation on brand performance in transformational agricultural cooperatives with respect to the role of entrepreneurial orientation and marketing capability. This research was applied in terms of purpose and descriptive-survey method. A...

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Bibliographic Details
Main Authors: saeid abdolmanafi, Enayatalla Najibzade, Abolfazl Baghbani arani, Yaser Maghsoudi-Ganjeh, Mona Poureisa, Siavash Amiri
Format: Article
Language:English
Published: Ministry of Labor Cooperation and Social Welfare 2021-08-01
Series:تعاون و کشاورزی
Subjects:
brand performance
marketing capability
entrepreneurial orientation
Online Access:https://ajcoop.mcls.gov.ir/article_129180_f4e37c503c0383140f5da2918b2f8058.pdf

Internet

https://ajcoop.mcls.gov.ir/article_129180_f4e37c503c0383140f5da2918b2f8058.pdf

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