Antecedents and Consequences of Credibility and Parasocial Interaction on Food Shopping Intentions
Objective: In recent years, vlogging or a trending term, especially among YouTube viewers, has increasingly bombarded content on Google's video site. This study examines the antecedents and consequences of credibility and parasocial interactions on food shopping intentions. Design/Methods/App...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2022-04-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
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| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/32513 |