Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

Given the exponential growth of eWOM, especially among the millennial generation, an analysis of the consultation behaviour of online opinions is essential to better understanding the decision-making process. The aim of this proposal is to analyse how the motivations towards eWOM consultation contri...

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Bibliographic Details
Main Authors: Giovanny Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura, María Fuentes-Blasco
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
gender
eWOM reviews
motivations
millennials
restaurants
Online Access:https://www.mdpi.com/0718-1876/19/1/33

Internet

https://www.mdpi.com/0718-1876/19/1/33

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