Eco-label strategy selection for green product development in supply chain
In a supply chain where a supplier and a manufacturer engage in green innovation activities, we apply the Stackelberg game to investigate the influence of consumer trust and consumer green awareness on supply chain performance when employing self-labeling and certification label strategies. Our rese...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co. Ltd.
2024-01-01
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| Series: | Sustainable Operations and Computers |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666412724000011 |