تبني شركات الأغذية اليمنية للمسؤولية الاجتماعية من المنظور التسويقي
This study aimed at exploring the adoption of the Yemeni food companies to the social responsibility in marketing food products. It also aimed at identifying the most important contributions of these companies concerning social responsibility initiatives. The data is collected from a random sample t...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Science and Technology, Yemen
2017-04-01
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| Series: | مجلة الدراسات الاجتماعية |
| Online Access: | https://journals.ust.edu/index.php/JSS/article/view/1145 |