What features of digital travel-related information is generation Z looking for?
Purpose - The study aims to identify segments of Generation Z based on common digital information features used for travel purposes. Generation Z is specific generation in terms of digital information use as they have grown up as digital natives unlike older generations. Methodology/Design/Approa...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2023-08-01
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| Series: | Tourism and Hospitality Management |
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| Online Access: | https://thm.fthm.hr/images/issues/vol29no4/2_NemecRudez |