RESEARCH OF THE TRANSFORMATION OF CONSUMER BEHAVIOR IN THE FASHION MARKET
Background. At present, the issues of researching consumer behavior and analyzing customer experience in general are becoming more acute and relevant both in Russian and world practice. According to research, the average lifespan of fashion companies is shrinking. Often this is because many large...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Penza State University Publishing House
2022-11-01
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| Series: | Модели, системы, сети в экономике, технике, природе и обществе |
| Subjects: |