A Hybrid SEM-Neural Network Modeling of Quality of M-Commerce Services under the Impact of the COVID-19 Pandemic

A Hybrid SEM-Neural Network Modeling of Quality of M-Commerce Services under the Impact of the COVID-19 Pandemic

The research purpose is to contribute to the understanding of the COVID-19 pandemic impact on the intensification of commercial transactions on the mobile channel (m-commerce) and to identify the most significant factors that act on consumer behavior based on the development of a conceptual model to...

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Bibliographic Details
Main Authors: Anca Mehedintu, Georgeta Soava
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Electronics
Subjects:
COVID-19
m-commerce services
customer satisfaction
customer loyalty
structural equations modeling
artificial neural network
Online Access:https://www.mdpi.com/2079-9292/11/16/2499

Internet

https://www.mdpi.com/2079-9292/11/16/2499

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