A Hybrid SEM-Neural Network Modeling of Quality of M-Commerce Services under the Impact of the COVID-19 Pandemic
The research purpose is to contribute to the understanding of the COVID-19 pandemic impact on the intensification of commercial transactions on the mobile channel (m-commerce) and to identify the most significant factors that act on consumer behavior based on the development of a conceptual model to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-08-01
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| Series: | Electronics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-9292/11/16/2499 |