A Novel Approach for Send Time Prediction on Email Marketing

In the digital world, the demand for better interactions between subscribers and companies is growing, creating the need for personalized and individualized experiences. With the exponential growth of email usage over the years, broad flows of campaigns are sent and received by subscribers, which re...

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Bibliographic Details
Main Authors: Carolina Araújo, Christophe Soares, Ivo Pereira, Duarte Coelho, Miguel Ângelo Rebelo, Ana Madureira
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/12/16/8310