Legal aspects of athletes' image rights usage in the light of marketing activities
<p>Usually the law is at least one step behind the market demands. Economic potential of athletes’ image rights has been recognized by marketing specialists many years ago. Selling image rights brings huge amounts of money to professional athletes each year. In market practice and in the reali...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University in Toruń
2016-06-01
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| Series: | Quality in Sport |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/QS/article/view/12053 |