How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer be...

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Bibliographic Details
Main Authors: Bingqing Shen, Weiming Tan, Jingzhi Guo, Linshuang Zhao, Peng Qin
Format: Article
Language:English
Published: MDPI AG 2021-11-01
Series:Applied Sciences
Subjects:
virtual commerce
consumer behavior
application design
immersive technology
metaverse
Online Access:https://www.mdpi.com/2076-3417/11/23/11087

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https://www.mdpi.com/2076-3417/11/23/11087

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