How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design
Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer be...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-11-01
|
| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/11/23/11087 |
| _version_ | 1797508177934155776 |
|---|---|
| author | Bingqing Shen Weiming Tan Jingzhi Guo Linshuang Zhao Peng Qin |
| author_facet | Bingqing Shen Weiming Tan Jingzhi Guo Linshuang Zhao Peng Qin |
| author_sort | Bingqing Shen |
| collection | DOAJ |
| description | Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend. |
| first_indexed | 2024-03-10T04:58:36Z |
| format | Article |
| id | doaj.art-d6b5e4eac2d340f18b1672d002250868 |
| institution | Directory Open Access Journal |
| issn | 2076-3417 |
| language | English |
| last_indexed | 2024-03-10T04:58:36Z |
| publishDate | 2021-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Applied Sciences |
| spelling | doaj.art-d6b5e4eac2d340f18b1672d0022508682023-11-23T02:02:13ZengMDPI AGApplied Sciences2076-34172021-11-0111231108710.3390/app112311087How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application DesignBingqing Shen0Weiming Tan1Jingzhi Guo2Linshuang Zhao3Peng Qin4School of Software, Shanghai Jiao Tong University, Shanghai 200240, ChinaFaculty of Science and Technology, University of Macau, Macau 999078, ChinaFaculty of Science and Technology, University of Macau, Macau 999078, ChinaDepartment of Civil and Environmental Engineering, College of Engineering, Shantou University, Shantou 515063, ChinaFaculty of Science and Technology, University of Macau, Macau 999078, ChinaVirtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.https://www.mdpi.com/2076-3417/11/23/11087virtual commerceconsumer behaviorapplication designimmersive technologymetaverse |
| spellingShingle | Bingqing Shen Weiming Tan Jingzhi Guo Linshuang Zhao Peng Qin How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design Applied Sciences virtual commerce consumer behavior application design immersive technology metaverse |
| title | How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design |
| title_full | How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design |
| title_fullStr | How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design |
| title_full_unstemmed | How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design |
| title_short | How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design |
| title_sort | how to promote user purchase in metaverse a systematic literature review on consumer behavior research and virtual commerce application design |
| topic | virtual commerce consumer behavior application design immersive technology metaverse |
| url | https://www.mdpi.com/2076-3417/11/23/11087 |
| work_keys_str_mv | AT bingqingshen howtopromoteuserpurchaseinmetaverseasystematicliteraturereviewonconsumerbehaviorresearchandvirtualcommerceapplicationdesign AT weimingtan howtopromoteuserpurchaseinmetaverseasystematicliteraturereviewonconsumerbehaviorresearchandvirtualcommerceapplicationdesign AT jingzhiguo howtopromoteuserpurchaseinmetaverseasystematicliteraturereviewonconsumerbehaviorresearchandvirtualcommerceapplicationdesign AT linshuangzhao howtopromoteuserpurchaseinmetaverseasystematicliteraturereviewonconsumerbehaviorresearchandvirtualcommerceapplicationdesign AT pengqin howtopromoteuserpurchaseinmetaverseasystematicliteraturereviewonconsumerbehaviorresearchandvirtualcommerceapplicationdesign |