Importance-performance analysis to inform visitor management at marine wildlife tourism destinations

Importance-performance analysis to inform visitor management at marine wildlife tourism destinations

Purpose - The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA...

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Bibliographic Details
Main Authors: Greg D. Simpson, Jessica Patroni, Albert C.K. Teo, Jennifer K.L. Chan, David Newsome
Format: Article
Language:English
Published: Emerald Publishing 2020-07-01
Series:Journal of Tourism Futures
Subjects:
ipa
impotance-performance analysis
dolphin tourism
marine wildife tourism
visitor experience
visitor management
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2018-0067/full/pdf?title=importance-performance-analysis-to-inform-visitor-management-at-marine-wildlife-tourism-destinations

Internet

https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2018-0067/full/pdf?title=importance-performance-analysis-to-inform-visitor-management-at-marine-wildlife-tourism-destinations

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