Importance-performance analysis to inform visitor management at marine wildlife tourism destinations
Purpose - The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2020-07-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2018-0067/full/pdf?title=importance-performance-analysis-to-inform-visitor-management-at-marine-wildlife-tourism-destinations |
| _version_ | 1818473002046586880 |
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| author | Greg D. Simpson Jessica Patroni Albert C.K. Teo Jennifer K.L. Chan David Newsome |
| author_facet | Greg D. Simpson Jessica Patroni Albert C.K. Teo Jennifer K.L. Chan David Newsome |
| author_sort | Greg D. Simpson |
| collection | DOAJ |
| description | Purpose - The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA could inform future research and management of tourism experiences at marine wildlife destinations. Design/methodology/approach - This paper synthesises learning gained from the natural area tourism and recreation literature that report the application of IPA in MWT and insights from a recent study at the Dolphin Discovery Centre in Bunbury, Western Australia. Findings - Although currently underutilized in MWT research, IPA is a relatively straightforward, easy to interpret, and, if correctly applied, a powerful tool that managers and researchers can employ to investigate and enhance visitor satisfaction in the short-term and for longer-term sustainability of the industry through visitor-informed tourism management. Originality/value - Having identified the opportunity to enhance visitor experiences, site management and target species welfare through increased IPA research, this review provides a plain language introduction to the application of IPA and direct access to comprehensible academic discourses and exemplars for the technique. Moreover, in light of increasing tourism demand, IPA can assist in determining management options for the future. |
| first_indexed | 2024-04-14T04:16:48Z |
| format | Article |
| id | doaj.art-d6b92eab2dd341c691570518204417fd |
| institution | Directory Open Access Journal |
| issn | 2055-5911 |
| language | English |
| last_indexed | 2024-04-14T04:16:48Z |
| publishDate | 2020-07-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Journal of Tourism Futures |
| spelling | doaj.art-d6b92eab2dd341c691570518204417fd2022-12-22T02:12:50ZengEmerald PublishingJournal of Tourism Futures2055-59112020-07-016216518010.1108/JTF-11-2018-0067637985Importance-performance analysis to inform visitor management at marine wildlife tourism destinationsGreg D. Simpson0Jessica Patroni1Albert C.K. Teo2Jennifer K.L. Chan3David Newsome4Centre for Sustainable Aquatic Ecosystems, Harry Butler Institute, Murdoch University, Perth, AustraliaCentre for Sustainable Aquatic Ecosystems, Harry Butler Institute, Murdoch University, Perth, AustraliaFaculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, MalaysiaBorneo Tourism Research Center, Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, MalaysiaEnvironmental and Conservation Sciences, College of Science, Health, Engineering, and Education, Murdoch University, Murdoch, AustraliaPurpose - The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA could inform future research and management of tourism experiences at marine wildlife destinations. Design/methodology/approach - This paper synthesises learning gained from the natural area tourism and recreation literature that report the application of IPA in MWT and insights from a recent study at the Dolphin Discovery Centre in Bunbury, Western Australia. Findings - Although currently underutilized in MWT research, IPA is a relatively straightforward, easy to interpret, and, if correctly applied, a powerful tool that managers and researchers can employ to investigate and enhance visitor satisfaction in the short-term and for longer-term sustainability of the industry through visitor-informed tourism management. Originality/value - Having identified the opportunity to enhance visitor experiences, site management and target species welfare through increased IPA research, this review provides a plain language introduction to the application of IPA and direct access to comprehensible academic discourses and exemplars for the technique. Moreover, in light of increasing tourism demand, IPA can assist in determining management options for the future.https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2018-0067/full/pdf?title=importance-performance-analysis-to-inform-visitor-management-at-marine-wildlife-tourism-destinationsipaimpotance-performance analysisdolphin tourismmarine wildife tourismvisitor experiencevisitor management |
| spellingShingle | Greg D. Simpson Jessica Patroni Albert C.K. Teo Jennifer K.L. Chan David Newsome Importance-performance analysis to inform visitor management at marine wildlife tourism destinations Journal of Tourism Futures ipa impotance-performance analysis dolphin tourism marine wildife tourism visitor experience visitor management |
| title | Importance-performance analysis to inform visitor management at marine wildlife tourism destinations |
| title_full | Importance-performance analysis to inform visitor management at marine wildlife tourism destinations |
| title_fullStr | Importance-performance analysis to inform visitor management at marine wildlife tourism destinations |
| title_full_unstemmed | Importance-performance analysis to inform visitor management at marine wildlife tourism destinations |
| title_short | Importance-performance analysis to inform visitor management at marine wildlife tourism destinations |
| title_sort | importance performance analysis to inform visitor management at marine wildlife tourism destinations |
| topic | ipa impotance-performance analysis dolphin tourism marine wildife tourism visitor experience visitor management |
| url | https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2018-0067/full/pdf?title=importance-performance-analysis-to-inform-visitor-management-at-marine-wildlife-tourism-destinations |
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