Customer Relationship Management (CRM) - A Cross Cultural Comparison between Türkiye and Morocco
The current study was intended to examine the customer relationship management practices in two different cultures; Türkiye and Morocco. The objective of the study was to determine the fundamental components that have an impact on trust among consumers, satisfaction, commitment and buying behavior o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
2024-12-01
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| Series: | Journal of International Trade, Logistics and Law |
| Subjects: | |
| Online Access: | https://www.jital.org/index.php/jital/article/view/510 |