Customer Relationship Management (CRM) - A Cross Cultural Comparison between Türkiye and Morocco

Customer Relationship Management (CRM) - A Cross Cultural Comparison between Türkiye and Morocco

The current study was intended to examine the customer relationship management practices in two different cultures; Türkiye and Morocco. The objective of the study was to determine the fundamental components that have an impact on trust among consumers, satisfaction, commitment and buying behavior o...

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Dades bibliogràfiques
Autors principals: Mohammed Lazar, Evrim İldem Develi
Format: Article
Idioma:English
Publicat: Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) 2024-12-01
Col·lecció:Journal of International Trade, Logistics and Law
Matèries:
customer relationship management
trust
commitment
engagement
buying behavior
Accés en línia:https://www.jital.org/index.php/jital/article/view/510

Internet

https://www.jital.org/index.php/jital/article/view/510

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