Toponymic commodification and the neoliberal city
After being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the Companhia do Metropolitano de São Paulo (Cia. do Metr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Programa de Pós-Graduação em Estudos Linguísticos
2021-03-01
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| Series: | Domínios de Lingu@gem |
| Subjects: | |
| Online Access: | http://www.seer.ufu.br/index.php/dominiosdelinguagem/article/view/57050 |