Toponymic commodification and the neoliberal city
After being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the Companhia do Metropolitano de São Paulo (Cia. do Metr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Programa de Pós-Graduação em Estudos Linguísticos
2021-03-01
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| Series: | Domínios de Lingu@gem |
| Subjects: | |
| Online Access: | http://www.seer.ufu.br/index.php/dominiosdelinguagem/article/view/57050 |
| _version_ | 1811173979578171392 |
|---|---|
| author | Martin Jayo Adriana Tavares Lima |
| author_facet | Martin Jayo Adriana Tavares Lima |
| author_sort | Martin Jayo |
| collection | DOAJ |
| description | After being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the Companhia do Metropolitano de São Paulo (Cia. do Metrô) announced a plan to grant to private exploitation the right to name its stations. This article analyzes this plan, its premises and expectations. It concludes that, while a series of conflicts related to the memory of the city and its spatial landmarks have been identified by recent studies on toponymic commodification and suggested by the city’s antecedents on this matter, such conflicts do not seem to be considered in the plan’s agenda. |
| first_indexed | 2024-04-10T17:55:34Z |
| format | Article |
| id | doaj.art-d6bf5fd23c45450ca36b0c5352f7d02a |
| institution | Directory Open Access Journal |
| issn | 1980-5799 |
| language | English |
| last_indexed | 2024-04-10T17:55:34Z |
| publishDate | 2021-03-01 |
| publisher | Programa de Pós-Graduação em Estudos Linguísticos |
| record_format | Article |
| series | Domínios de Lingu@gem |
| spelling | doaj.art-d6bf5fd23c45450ca36b0c5352f7d02a2023-02-02T18:52:25ZengPrograma de Pós-Graduação em Estudos LinguísticosDomínios de Lingu@gem1980-57992021-03-0115234737010.14393/DL46-v15n2a2021-457050Toponymic commodification and the neoliberal cityMartin Jayo0Adriana Tavares Lima1Universidade de São PauloUniversidade de São PauloAfter being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the Companhia do Metropolitano de São Paulo (Cia. do Metrô) announced a plan to grant to private exploitation the right to name its stations. This article analyzes this plan, its premises and expectations. It concludes that, while a series of conflicts related to the memory of the city and its spatial landmarks have been identified by recent studies on toponymic commodification and suggested by the city’s antecedents on this matter, such conflicts do not seem to be considered in the plan’s agenda.http://www.seer.ufu.br/index.php/dominiosdelinguagem/article/view/57050naming rightstoponymycity marketingmemoryidentities |
| spellingShingle | Martin Jayo Adriana Tavares Lima Toponymic commodification and the neoliberal city Domínios de Lingu@gem naming rights toponymy city marketing memory identities |
| title | Toponymic commodification and the neoliberal city |
| title_full | Toponymic commodification and the neoliberal city |
| title_fullStr | Toponymic commodification and the neoliberal city |
| title_full_unstemmed | Toponymic commodification and the neoliberal city |
| title_short | Toponymic commodification and the neoliberal city |
| title_sort | toponymic commodification and the neoliberal city |
| topic | naming rights toponymy city marketing memory identities |
| url | http://www.seer.ufu.br/index.php/dominiosdelinguagem/article/view/57050 |
| work_keys_str_mv | AT martinjayo toponymiccommodificationandtheneoliberalcity AT adrianatavareslima toponymiccommodificationandtheneoliberalcity |