CEO Expectations in terms of PR roles

CEO Expectations in terms of PR roles

The aim of this empirical study was to determine the chief executive’s role expectations of the most senior manager or practitioner responsible for the corporate communication (public relations) function in the organisation, in terms of the PR strategist (a strategic role at top management level),...

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Bibliographic Details
Main Author: Benita Steyn
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
executive’s role expectations
senior manager
corporate communication
PR strategis
PR manager
PR technician
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1837

Internet

https://journals.uj.ac.za/index.php/jcsa/article/view/1837

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