Covert Advertising as an Example of Unethical Activities in the Media
Advertising is a key factor to stimulate an exchange process between the normal functioning of the market and the respective laws intended to monitor it. As such, advertisers utilize a bevy ofmethods and opportunities to attract the attention of potential consumers. Due to the constantly rising leve...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Political Science, University of Zagreb
2011-12-01
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| Series: | Medijske Studije |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=130753 |