Markt und Strategie. Die Marktstudie von ZB MED und ihre Ergebnisse
[english] In order to guarantee a future-oriented positioning of ZB MED it is indispensable to have an exact knowledge of the market and the target groups so that the product portfolio can be aligned to the needs of the customers. For this reason, a large-scale external market study was realized to...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
German Medical Science GMS Publishing House
2014-12-01
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| Series: | GMS Medizin – Bibliothek – Information |
| Subjects: | |
| Online Access: | http://www.egms.de/static/en/journals/mbi/2014-14/mbi000321.shtml |